In honor of Breast Cancer Awareness Month, Westfield Montgomery, a super-regional shopping center located in Bethesda, is one of 37 Westfield properties nationwide to partner with television personality Giuliana Rancic and the national non-profit Bright Pink® offering shoppers “Fabulous Deals for a Fabulous Cause.” In exchange for a five dollar donation to Bright Pink, shoppers at Westfield Montgomery will get access to more than 30 exclusive discounts from participating retailers such as Michael Kors, Ann Taylor and J. Crew, for the entire month.
Each donation to Bright Pink, which is the only national non-profit organization focusing on the prevention and early detection of breast and ovarian cancer in young women, will go toward fueling education and support programs that educate, equip and empower young women to build proactive strategies for risk reduction and early detection of breast and ovarian cancer.
“Breast Cancer Awareness month is the perfect opportunity for us to use fashion to unite and mobilize local communities in support of Bright Pink’s very important cause,” says Shaun Swanger, VP, Marketing – Fashion, Westfield. “It’s always a pleasure to work with Giuliana and we’re excited to bring her story and message of hope and inspiration to our shoppers, while offering fabulous deals and offers from our retailers in the process.”
“Bright Pink is thrilled to partner with Westfield for the first time this year. This partnership kicks off at a very important moment, as we move from National Ovarian Cancer Awareness Month into National Breast Cancer Awareness Month. Through the sales of the Bright Pink Book and Westfield special events, we are so fortunate to have the opportunity to educate, equip and empower thousands of women to be proactive with their health,” says Lindsay Avner, Founder and CEO – Bright Pink.
Additionally, Westfield will spread Bright Pink’s lifesaving message by sharing breast health tips with shoppers through integrated social and digital promotions of the Bright Pink Book and special events.
The Bright Pink Book is available for download at www.WestfieldPinkBook.com.
About Westfield Montgomery
Westfield Montgomery, a super-regional shopping center located in Bethesda, MD, features over 1.2 million square feet of retail in categories ranging from classic basics to affordable luxury. The shopping destination offers anchor stores Nordstrom, Macy’s, Macy’s Home and Sears, alongside over 190 specialty retailers and restaurants, including Ann Taylor, Banana Republic, Coach, Eileen Fisher, J. Crew, Michael Kors, Swarovski, Sephora, Zara and many more. Sit-down dining options include California Pizza Kitchen, Legal Seafoods, Bobby’s Burger Palace (opening October 2013) and The Cheesecake Factory (opening December 2013). Currently underway at the shopping center is a multi-million dollar revitalization project which will boast a complete transformation of the property upon its completion in 2014. Among its highlights are interior aesthetic upgrades, a sophisticated new dining terrace, new full service restaurants and the first East Coast location of ArcLight Cinemas, a state-of-the-art 16-screen, 2,400 seat luxury theatre. Conveniently located at the intersection of I-270 and I-495, the center is open Monday through Saturday 10:00am – 9:00pm and Sunday 11:00am – 6:00pm. For more information, call 301.469.6000, visit www.westfield.com/montgomery or Like us at www.Facebook.com/WestfieldMontgomery.
The Westfield Group (ASX: WDC) is an Australian-based company with interests in more than 100 shopping centers in Australia, Brazil, New Zealand, the United Kingdom and the United States. In the U.S., the Group has a portfolio of 47 shopping centers that are home to nearly 8,000 specialty stores and comprise approximately 55 million square feet of leasable space in California, Connecticut, Florida, Illinois, Indiana, Maryland, New Jersey, New York, North Carolina, Ohio and Washington.
About Bright Pink®
BE BRILLIANT. BE BOLD. BE BRIGHT PINK.® Bright Pink, founded in Chicago in 2007 by Lindsay Avner, is the only national non-profit organization focusing on the prevention and early detection of breast and ovarian cancer in young women, while providing support for high-risk individuals. We are the big sister, the best friend, the trusted advisor, the dependable source of support for everything related to your breast and ovarian health. Visit us online to take our "Assess Your Risk" tool to determine your lifetime risk for breast and ovarian cancer and download helpful questions to ask your doctor, cancer-fighting food shopping guides, and breast and ovarian self-awareness tools. For those at high risk, receive a mentor through our PinkPal® one-on-one peer support program or find a local Experiential Outreach Group to get support in a city near you. For more information, please visit www.brightpink.org.
About Giuliana Rancic
Giuliana Rancic is an award-winning entertainment journalist, style & beauty expert and reality television star with over 3 million followers on Twitter. She is an E! News anchor and host of Fashion Police, the Miss USA and Miss Universe pageants and the upcoming NBC show Ready for Love. She is also the star and Executive Producer of her hit reality series on the Style network, Giuliana & Bill, and in 2012 launched her first clothing line for HSN.com called “G by Giuliana Rancic.” She provides celebrity scoop, fashion advice and health tips to millions of Americans each week and has given us a front row seat on every major red carpet on E! for the past decade. A dedicated philanthropist, Giuliana supports several charities, including Bright Pink, The Breast Cancer Research Foundation, Operation Smile, Dress for Success and the Mercy Home for Boys and Girls in Chicago. Inspired by her breast cancer diagnosis in 2011, Giuliana partnered with Bright Pink to create “Fab-U-Wish” a program that grants fashion, beauty and celebrity-themed wishes to young women battling breast and ovarian cancer. Giuliana splits her time between Los Angeles and Chicago with her husband, Bill, and their son, Duke.