Businesses Support Breast Cancer Awareness

Think pink? It might be because it’s that time of year. Pink chocolate. Pink bagels. Pink hair weaves. Pink sheets. Pink stilettos. And, of course, a boatload of pink ribbons.

Many businesses along the East Coast are in on the fight for the cure. Macy’s and . Macy’s has chocolates and stuffed animals, and Panera is baking pink ribbon bagels during October, both to benefit breast cancer awareness.

Majority of the proceeds are donated to the Breast Cancer Research Foundation.

Maryland-based energy company, Sharp Energy, Inc., introduced a pink delivery truck. But that’s not all they deliver: Their customers also get information on breast cancer.

New York restaurant owners are thinking pink and serving it up, too.

“Be an epiCUREan” is a campaign to help raise money. Participating restaurants will identify a “pink” item on their menus and whenever that item is ordered, the breast cancer piggy bank gets money (through October). Washington, DC is having a similar dining program called Take a Bite out of Breast Cancer.

Hanes has been a long-time partner with the National Breast Cancer Foundation and added a comfort package on Facebook this year. It’s a customizable kit including a T-shirt meant to be given as a gift. Hanes will give a portion of profits to the cause.

“Comfort is more than just physical; it’s emotional, too,” said Sidney Falken, chief branding officer of Hanes. “We are proud to be partners with NBCF [National Breast Cancer Foundation] to help raise awareness of breast cancer and support a cause the Hanes consumer cares so deeply about,” Falken added.