How To Include Push Notifications in Mobile App Development Strategy?

Push notifications are latest way of marketing adopted by companies. Today there are more smart devices like phones and tablets than personal computers and this means the mode of communicating with the consumers have changed. Now most of the users are glued to their smart devices and have provided as a personalized means of advertising to the companies.

A lot of business houses have launched their dedicated apps and the best way to advertise is to send push notification to your users about any new collection or latest discount or a humble reminder to visit them. But everything is not sunny about push notifications as they could be a major reason for app uninstalls. There are few do’s and don’ts about them and they have suggested as under : +

• Timing: Just because you have flat 20% discount it doesn’t mean that notification would be sent at 3A.M. Sync all your international clocks properly and send them during business hours only.
• Permission: This is the sole difference between SMS’s and Push notifications i.e. before you start pushing information to their app owners ask for their permission if they would be interested in getting push notifications.
• Personalization: Do not randomly throw information at your users, send personalized offers and information to the users so that it could keep them interested and would also be relevant to them.

Mobile App Development Point of View

Push notification is an important part. When it comes to iOS, Apple brings you the APNs

or Apple Push Notification Service. Its working is like this:

• It starts with message sent by provider or app owner(s).
• APNS comes into play and it transfers this message to the devices where the message is supposed to reach.
• This is done in a more complex scheme of the app registering the devices it’s on with APNS, then sending this registration back to the provider, with the provider then responsible for sending out notifications to the APNS along with the registered device.

Push notifications need a good strategy. Respect the privacy of your users and send only those offers which are relevant to them. And that is why successful push notifications strategy, all you need to do is be polite and relevant.

Courtesy : As a leading iPhone app development company, we understand what it takes for a good mobile app development strategy. Push notifications inclusion requires a good and wise strategy. SIMPalm justifies your quest for a good partner as you find a trustworthy Android app development company, or iPad app development company, for the matter. Contact us to discuss your app idea and ROI is guaranteed with us.